Meet Ari Kesavan, the Local SEO Guy.
One of the most trusted local SEO experts working with home service businesses. I get plumbers, roofers, HVAC crews, and pool builders to the top of Google in the towns they actually serve, and I keep the phone ringing.
Eight years pointed at one thing
I have run Local SEO Guy for over eight years, and in that time I have only worked with one kind of business: local home service companies that live or die by the phone ringing. Not ecommerce, not national brands, not software. Roofers, plumbers, HVAC companies, pool builders, painters, and the crews who serve a handful of zip codes and need to own them.
That focus is the whole point. When you work every day inside one type of business, you stop guessing. You learn exactly why one plumber outranks another three miles away, what a Google Business Profile needs to win the map pack, and which local signals Google actually trusts. I spend my own money every month testing what moves rankings, then I put what works into client accounts. The client never pays to be my experiment.
People call me the Local SEO Guy because that is genuinely all I do. I am not a full service agency stretched across ten services. I go deep on the search results that decide whether a home service owner has a busy week or a quiet one. That is why owners across the country trust me to rank the work that pays their crews.
The phone has to ring
Rankings that do not turn into booked calls are just a screenshot. Every strategy I run is judged on one thing: did the client get more real jobs this month than last month.
I spend my own money testing
Google changes the local algorithm constantly. I run my own test sites and pay for my own experiments every month, so when I move a client account I already know what actually works.
No fluff, no lock in
You get straight answers, plain reporting you can read in two minutes, and work that stands on its own. If it is not moving the needle, I tell you and we change it.
Only local, only home services
I do not chase every industry. I go deep on the businesses that live or die by the phone ringing, so the playbook is sharp instead of generic.
The home services I know cold.
Every niche below has its own search behavior, its own seasonality, and its own way of winning the map pack. Here is where I spend my time.
Storm season lead capture and map pack wins
Seasonal demand spikes and service area SEO
Emergency call intent and 24/7 ranking
Build and service companies in hot markets
Interior, exterior, and commercial crews
High ticket driveway and hardscape work
Same day mobile service ranking
Storefronts that live on foot traffic
The work that moves rankings
Local SEO
Google Business Profile, citations, and on page work that lands you in the three pack for the searches that matter.
Citation Building
Consistent local listings that tell Google your business is real, established, and worth trusting in your service area.
Web Design
Fast, conversion built sites for local businesses so the traffic I send you actually turns into booked jobs.
Want the honest buying guides and ranking breakdowns I publish? Read the Local SEO Guy blog.
Let us get your phone ringing
If you run a home service business and you are tired of watching a competitor outrank you, book a call. I will tell you exactly where you stand and what it takes to win your market.